
A product agency, since 2011
The Ring Concept builds useful, high-performing and long-lasting web and mobile products. We bring design, development and product thinking together to turn ideas into real tools.
Who we are
We support companies, startups and founders at every stage: scoping, design, development, launch and continuous improvement.
We also build our own products, published on the App Store and Google Play. That is what lets us advise you on what really works: we face the same constraints as you, from Apple's app review to supporting users after launch.
Office
Cotonou, Benin
Office
Sandton, South Africa

Design, code and product
One team, from the first conversation to launch.
What sets us apart
Results-driven
We measure our work by what your product achieves, not just by delivering it.
Transparent
Clear communication, honest estimates and regular progress updates.
Tailor-made
No off-the-shelf solutions: every product is designed for your business and your users.
Demanding
Performance, security and code quality: the same standard on every project, big or small.
Our method
A simple, transparent method: at every stage you know what is done, what is left and why.
Scope
Goals, users, constraints: we set the scope and priorities before writing any code.
Design
User journeys, mockups and technical architecture, validated with you screen by screen.
Build
Regular releases you can test as we go, with no black box.
Launch and evolve
Production release, store publishing, support and new versions.

Got a project in mind? Let's talk.
Tell us what you need: we will get back to you quickly with a first estimate and the next steps.